The Analytics section gives you a unified view of how your content performs across every platform you publish to. Rather than checking each platform’s native dashboard separately, you can compare metrics, spot trends, and understand your audience in one place. Analytics is available on the Creator plan and above.Documentation Index
Fetch the complete documentation index at: https://help.hivra.app/llms.txt
Use this file to discover all available pages before exploring further.
Tabs: Overview vs Post Performance
The Analytics screen has two main tabs:- Overview
- Post Performance
The Overview tab shows aggregate performance for the selected accounts and date range. Use it to understand your overall reach, engagement totals, follower growth, and the Hivra Score gauge for the period.
Selecting a date range
Use the date range picker at the top of Analytics to control the reporting window. Available presets include:| Preset | What it covers |
|---|---|
| Last 7 days | Rolling 7-day window ending today |
| Last 28 days | Rolling 28-day window ending today |
| Last 90 days | Rolling 90-day window ending today |
| Last 12 months | Rolling 12-month window ending today |
Switching between connected accounts
The account selector lets you filter analytics to one or more connected accounts. Select individual accounts to isolate performance for a specific platform, or select all accounts to see blended totals across your workspace.Metrics are sourced from each platform’s official insights API. If a connected account has lost its OAuth token or the platform’s API is unavailable, that account’s metrics may be missing. See the coverage hints in the UI for status details.
Key metrics and KPIs
The metrics available vary by platform. The following table shows what Hivra surfaces:| Metric | Platforms |
|---|---|
| Video views | TikTok, Instagram, YouTube, Facebook |
| Impressions | TikTok, Instagram, YouTube, Facebook, X |
| Watch time | YouTube (shown in minutes) |
| Likes | TikTok, Instagram, YouTube, Facebook, X, Threads |
| Comments | TikTok, Instagram, YouTube, Facebook, X, Threads |
| Shares | TikTok, Instagram, Facebook, X |
| Saves | |
| Followers / audience growth | TikTok, Instagram, YouTube, Facebook, X, Threads |
| Reach | Instagram (when API returns it) |
Engagements roll-up
The Engagements KPI tile combines likes, comments, shares, and saves into a single composite number. Hover the tile to see a tooltip listing which platforms contributed to the total for the active date range. TikTok likes are also shown on their own dedicated tile because they are often tracked independently.Audience demographics charts
The Analytics overview includes audience demographic breakdowns sourced from each platform’s insights API, including:- Age & gender — percentage breakdown of your audience by age group and gender identity, where platforms expose this data.
- Top locations — countries or regions where your audience is concentrated.
Demographic data is not available for all platforms or all account sizes. Platforms may require minimum follower or view thresholds before exposing demographic insights via their API.
Hivra Score
The Hivra Score is a 0–100 gauge that distils four signals into a single number:- Reach — how many unique viewers your content is reaching
- Engagement velocity — how quickly likes, comments, and shares accumulate
- Audience growth — net follower change over the period
- Publishing consistency — how regularly you are publishing across platforms