Tabs: Overview vs Post Performance
The Analytics screen has two main tabs:- Overview
- Post Performance
The Overview tab shows aggregate performance for the selected accounts and date range. Use it to understand your overall reach, engagement totals, follower growth, and the Hivra Score gauge for the period.
Selecting a date range
Use the date range picker at the top of Analytics to control the reporting window. Available presets include:
Analytics only covers the last 28 days of activity. Hivra does not sync or display posts, metrics, or demographic data from before that window, so any date range you choose is capped at 28 days back — there is no option to view older history.
Switching between connected accounts
The account selector sidebar lets you filter analytics to one or more connected accounts. Select individual accounts to isolate performance for a specific platform, or deselect all accounts to see blended totals across your workspace. Metrics are sourced from each platform’s official insights API. If a connected account has lost its OAuth token or the platform’s API is unavailable, that account’s metrics may be missing. See the coverage hints in the UI for status details.Viewing a single account’s overview
Click an account tile to open that account’s dedicated overview instead of the blended totals. The per-account overview shows the account’s own Hivra Score, an Activity Trend chart scoped to that account, a Best Time To Post card, and a Top Performing Posts table. Click the tile again, or clear the selection, to return to the combined Overview for all your accounts.Best Time To Post
The Best Time To Post card looks at that account’s posts from the last 28 days and groups them into 3-hour windows based on the time of day you published them, using each post’s Performance Score to find the window that tends to outperform your typical post. It needs a handful of measured posts before it can suggest a window, and tells you when your recent posts are too spread out to pick a clear winner.Top Performing Posts and Performance Score
The Top Performing Posts table lists the best-performing posts published in the selected date range for that account, ranked by Performance Score — a 0–100 score Hivra calculates for each post from its views, reach (Instagram only), and engagements, adjusted for how long the post has been live.Performance Score is separate from the Hivra Score. Performance Score ranks an account’s own posts against each other and only appears on the per-account overview, while the Hivra Score summarizes overall performance for the period and appears on both the blended Overview and each account’s overview.
Key metrics and KPIs
The metrics available vary by platform. The following table shows what Hivra surfaces:Change vs the previous period
Each KPI stat card shows a small chip comparing the current period to the immediately preceding period of the same length — for example, the last 7 days against the 7 days before that. An upward arrow means the metric increased and a downward arrow means it decreased; hover the chip to see the previous period’s value.The change chip only appears when there is a fair comparison to make. It’s hidden for metrics with no data in the previous period — for example, right after you connect a new account.
Engagements roll-up
The Engagements KPI tile combines likes, comments, shares, and saves into a single composite number. Hover the tile to see a tooltip listing which platforms contributed to the total for the active date range. TikTok total likes are also shown on their own dedicated tile because they are often tracked independently.Audience demographics charts
The Analytics overview includes audience demographic breakdowns sourced from each platform’s insights API, including:- Age & gender — percentage breakdown of your audience by age group and gender identity, where platforms expose this data.
- Top locations — countries or regions where your audience is concentrated.
Demographic data is not available for all platforms or all account sizes. Platforms may require minimum follower or view thresholds before exposing demographic insights via their API.
Hivra Score
The Hivra Score is a 0–100 gauge that distils four signals into a single number:- Reach — how many unique viewers your content is reaching
- Engagement velocity — how quickly likes, comments, and shares accumulate
- Audience growth — net follower change over the period
- Publishing consistency — how regularly you are publishing across platforms